Procam International relaunches 'HDOR – 100 Days of Running' with digital platform updates

Sports management company Procam International has relaunched its acquired property, 'HDOR – 100 Days of Running,' aiming to integrate digital fitness tracking with daily routines. Registrations open on India's National Sports Day, with the 100-day journey scheduled from October 10, 2026, to January 17, 2027.

MUMBAI — Procam International has announced the relaunch of 'HDOR – 100 Days of Running' under its portfolio, introducing an updated digital platform and expanded reach. The movement, which has operated for the past 11 years, is designed to encourage consistent physical activity through running, walking, cycling, or duathlons.

Registrations for the upcoming edition open on India's National Sports Day, August 29, 2026, via the official HDOR website. The 100-day tracking period will commence on October 10, 2026, and conclude on January 17, 2027. Participants can engage in the challenge regardless of location or current fitness levels.

The relaunch aligns with rising internet connectivity and digital adoption across India, alongside increasing awareness around lifestyle-related health risks. By leveraging technology, the platform aims to make physical activity more accessible and structured for individuals, families, corporate groups, and running clubs.

Vivek Singh, Joint Managing Director of Procam International, stated, "HDOR isn't really about 100 days of running. It is about using 100 days of movement to build a habit. You don't need to be fit to start. You start to become fit."

For this edition, The Akshaya Patra Foundation has been named the exclusive Community Impact Partner. Through the partnership, participants will have the opportunity to contribute towards providing hot and nutritious meals to children under the PM POSHAN program, supporting school attendance and student nutrition.

Established in 1988 by founders Anil and Vivek Singh, Procam International is a sports management company involved in live events, sports consultancy, and live television production. The company's portfolio includes major distance running events such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.

"The integration of established community properties with digital platforms demonstrates how sports management companies are scaling engagement in India. By combining a habitual fitness challenge with a social impact partnership alongside The Akshaya Patra Foundation, Procam International is building a sustainable ecosystem for consumer participation. This approach highlights the potential for tech-enabled wellness initiatives to create both commercial value and social contributions." — Dr. Shishir Gupta, Founder & CEO, StartupLanes