Amazon Reports Strong Sales Growth Across Punjab During Great Indian Festival

CHANDIGARH — E-commerce major Amazon has reported robust shopping activity across Punjab during the ongoing Amazon Great Indian Festival 2026. According to the company, consumers across the state opted for a mix of premium upgrades and value-led purchases spanning categories such as electronics, fashion, beauty, home and kitchen products, and daily essentials.

The electronics segment recorded notable growth over regular business days. Laptops registered a 13-fold increase in Punjab, while tablets and speakers recorded a nine-fold rise. Home entertainment products also saw a 13-fold growth across the state, alongside increases in headphones and cameras.

Large appliances experienced high demand in major urban centers. Refrigerators, washing machines, and air conditioners witnessed 11-fold growth in Ludhiana, eight-fold growth in Chandigarh, and seven-fold growth in Amritsar.

Fashion and lifestyle categories also observed increased traction. Running shoes recorded five-fold growth in Ludhiana and Chandigarh, and four-fold growth in Amritsar. In regional apparel, women's salwar suits saw four-fold growth in Amritsar, while sarees registered six-fold growth in Chandigarh. Analogue watches recorded five-fold growth in both Ludhiana and Chandigarh.

Demand for household and personal care items remained strong. Sports nutrition products doubled in Chandigarh, household cleaning tools grew nine-fold in Ludhiana and Amritsar, and personal hygiene products recorded four-fold growth in Ludhiana. Beauty products, including face care, body care, and scalp treatments, also saw higher demand across the state.

Value shopping gained momentum through Amazon Bazaar, which recorded five-fold growth in Amritsar and Ludhiana, and a three-fold surge in Chandigarh. Meanwhile, business purchases via Amazon Business registered 12-fold growth in Amritsar and seven-fold in Ludhiana, with IT devices, printers, televisions, and appliances emerging as key categories.

The company noted that more than 52,000 sellers from Punjab are participating in the festive sale. Additionally, Amazon Now—a service offering delivery of festive essentials in minutes—is operational across 12 cities in Punjab, including Amritsar, Chandigarh, Jalandhar, Ludhiana, and Patiala.

Amazon stated that Prime members utilized an additional five percent discount and cashback offers during the shopping event. Customers also engaged with AI-powered shopping tools such as Rufus, Amazon Lens, and AI-generated review highlights to compare products and finalize purchases. The Great Indian Festival continues through the festive season.

"The performance of regional seller bases and the adoption of quick-delivery services like Amazon Now highlight how consumption patterns in Tier-2 and Tier-3 cities are evolving. The multi-fold growth across categories such as large appliances, business purchases, and value segments indicates a healthy demand cycle. For local sellers and MSMEs participating in such large-scale festive events, digital platforms continue to provide critical market access and scalable distribution infrastructure." — Dr. Shishir Gupta, Founder & CEO, StartupLanes