Hexaware Technologies Launches 'Zero Friction Enterprise' Framework to Accelerate Digital Transformation and AI Adoption

MUMBAI, India — Hexaware Technologies (NSE: HEXT), a prominent global provider of IT solutions and business process services, has officially rolled out its ambitious new delivery framework, titled the Zero Friction Enterprise. Announced in Mumbai, the strategic framework is engineered specifically to tackle the hidden operational and technological resistance that continuously slows down performance across an organization's entire digital estate.

According to Hexaware, friction within large enterprises frequently accumulates in areas that are difficult to monitor during early development stages. These silent productivity killers include aging codebases, looming security exposures, delayed software deliveries, recurring operational noise, late-surfacing quality defects, and over-reliance on legacy software dependencies. While these constraints might appear manageable when viewed in isolation, collectively they severely erode an enterprise's agility, market responsiveness, and long-term innovation capacity.

The newly introduced Zero Friction Enterprise framework successfully bridges this operational gap by uniting Hexaware’s extensive core capabilities across digital modernization, advanced cybersecurity, engineering, routine operations, software quality assurance, and enterprise software. By treating friction across the entire enterprise estate as one interconnected ecosystem, the framework empowers global organizations to accelerate toward their strategic North Star objectives with unprecedented speed, clarity, and executive control.

Highlighting the strategic rationale behind the launch, R. Srikrishna, CEO & Executive Director of Hexaware, stated that the company's ultimate vision is to enable every single client to operate as a frictionless entity. He emphasized that this transformative journey begins by deeply understanding each customer's unique ecosystem, allowing them to feel uniquely prioritized. By accurately identifying the precise operational and technological bottlenecks hindering progress, Hexaware deploys a targeted synthesis of advanced artificial intelligence, deep domain expertise, and human judgment.

At the technological core of this delivery model lies Zerovity™, Hexaware’s proprietary AI delivery layer engineered to provide governed coordination across the entire enterprise architecture. Ranging from complex legacy cloud migrations and modernization initiatives to agentic software development, automated IT operations (AIOps), continuous software releases, and streamlined enterprise workflows, Zerovity™ establishes a unified command center. This single pane of glass eliminates traditional operational silos that often hamper large-scale transformation projects.

Siddharth Dhar, President & Global Head of Digital IT Operations & AI at Hexaware, noted that modern artificial intelligence finally gives enterprises a truly connected, panoramic view spanning underlying infrastructure, daily operations, engineering output, customer service, and core business workflows. By integrating an agentic cognitive layer on top, clients benefit from a centralized intelligence hub capable of driving systemic improvements seamlessly.

Furthermore, the framework is underpinned by a foundational security and governance layer known as Infinite Trust. Spanning rigorous data readiness protocols, multi-layered security measures, and advanced observability, Infinite Trust establishes the robust, compliant conditions required for artificial intelligence to operate securely, ethically, and at true enterprise scale. By consolidating what were previously fragmented, siloed efficiency initiatives into a single unified methodology, Hexaware's Zero Friction Enterprise enables leadership teams to redirect their focus squarely onto core business growth and long-term value creation.

"The launch of the Zero Friction Enterprise framework by Hexaware Technologies marks a significant paradigm shift in how large-scale digital transformation and IT modernization are approached in the global market. As enterprises increasingly scale their operations, operational silos and legacy tech debt often create invisible bottlenecks that severely cripple agility and innovation. By introducing an integrated, AI-driven delivery model anchored by proprietary layers like Zerovity and Infinite Trust, Hexaware is directly addressing the core friction points that trouble modern CIOs and CTOs. At StartupLanes, we closely monitor how global technology leaders empower businesses to achieve operational excellence. This framework demonstrates how strategic alignment between human expertise and governed artificial intelligence can successfully transform complex technological barriers into engines of sustainable, infinite momentum for enterprises worldwide." — Dr. Shishir Gupta, Founder & CEO, StartupLanes