Moloco Unveils Global Agency Partner Program to Scale AI-Driven Performance Advertising Across Markets

NEW DELHI: Moloco, a prominent global leader in AI-native performance advertising, has officially announced the launch of its ambitious Moloco Agency Partner Program. Designed to recognize agency expertise and strengthen strategic collaboration, the initiative debuts with more than a dozen founding partners spanning critical global markets including North America, EMEA, LATAM, and APAC. The roster features key industry players such as PMG, Dentsu UK&I, M+C Saatchi Performance, SplitMetrics, RocketLab, Admiral Media, Addict Mobile, Tappx, BlueMedia, GatherOne, Yaaha, CyberZ, Opt, alongside localized insights from regional partners like strongmetrics and Momentus.

As digital advertisers increasingly diversify their performance marketing budgets across dynamic channels like mobile apps and connected TV (CTV), agencies are serving a pivotal role. They act as trusted navigators helping clients pinpoint high-growth opportunities and drive tangible, measurable business outcomes. The newly minted Moloco Agency Partner Program addresses this demand by offering participating agencies exclusive access to advanced resources, dedicated support channels, and structured strategic collaboration. These benefits are tailored to deepen platform expertise while simultaneously empowering agencies to deliver elevated value to their end clients and accelerate their own business growth.

Highlighting the strategic importance of the rollout, Sunil Rayan, Chief Business Officer at Moloco, noted that agencies are critical for marketers operating in a fast-evolving advertising ecosystem. The program aims to equip partners with comprehensive education, product collaboration, and joint go-to-market initiatives, ultimately allowing marketers to tap into fresh growth pathways while giving agencies a distinct competitive edge.

Empowering the Independent App and Retail Media Ecosystems

Founded in 2013, Moloco has spent over a decade refining its sophisticated AI systems to make digital advertisements more impactful across the open Internet. Its flagship core business, Moloco Ads, empowers mobile app marketers to execute high-performing campaigns across millions of applications and a growing footprint of connected TV platforms. Furthermore, the company's retail media arm, Moloco Commerce Media, enables global marketplaces and retailers to build robust advertising frameworks that seamlessly balance user shopping experiences with high advertiser performance. Operating across more than 200 countries and territories with major offices in the US, the UK, Germany, Korea, China, India, Japan, and Singapore, Moloco is strongly positioned to scale this new agency initiative worldwide.

Under the parameters of the new program, qualified agencies will be rewarded for proven expertise and measurable client success. Partner benefits include structured certification programs, continuous education modules, dedicated account support, co-marketing opportunities, and direct collaboration channels with Moloco's internal product and go-to-market teams. As these agencies scale their partnership tiers, they unlock advanced opportunities for joint marketing, strategic planning, and executive engagement.

Industry Reception and Future Roadmap

Industry leaders have already begun praising the tangible impacts of Moloco's technology. Nimit Chaudhry, Founder and CEO of strongmetrics, emphasized that Moloco's AI-driven optimization has been instrumental in scaling high-performing user acquisition (UA) campaigns across verticals, particularly as the company expands its footprint in India and international territories. Echoing this sentiment, Megan Knaggs, App Performance and Gaming Lead at Dentsu UK&I, stated that for clients looking to scale beyond traditional walled gardens, Moloco serves as a natural and highly effective next step. Similarly, Arooshi Dharamdasani, CEO of Momentus, highlighted how Moloco's programmatic AI technology and audience intelligence provide the transparency, precision, and lower-funnel performance efficiency needed in today's competitive digital economy.

Looking ahead, Moloco plans to expand the roster of participating agencies and introduce a specialized agency badge in future phases. This badge will visually recognize and validate each agency's certified expertise, reinforcing Moloco's long-term commitment to empowering the agency ecosystem that is actively shaping the future of AI-powered digital advertising.

"The launch of Moloco's Global Agency Partner Program marks a significant evolutionary milestone in the programmatic advertising and AI-driven performance marketing landscape. As brands increasingly look beyond traditional walled gardens to capture audiences across independent app ecosystems and connected TV, the demand for specialized agency expertise has never been higher. By institutionalizing strategic collaboration, robust certification, and dedicated go-to-market support, Moloco is not only scaling its global footprint—particularly in high-growth markets like India—but is also empowering marketing agencies to transition from traditional service providers into indispensable strategic growth partners. This ecosystem-first approach bridges the gap between advanced artificial intelligence technology and measurable business outcomes, setting a powerful benchmark for enterprise tech platforms worldwide." — Dr. Shishir Gupta, Founder & CEO, StartupLanes