MUMBAI — Procam International has announced a new avatar for 'HDOR – 100 Days of Running', a fitness movement operating for the past 11 years. Now integrated into the Procam portfolio, the platform has been relaunched with the objective of making physical activity accessible across different age groups and fitness levels.
Inspired by the Fit India vision, the initiative allows participants to run, walk, cycle, or take part in a duathlon from any location. Registrations for the event open on India's National Sports Day, August 29, 2026, via the official website, hdor.com. The 100-day journey will officially commence on October 10, 2026, and conclude on January 17, 2027.
Commenting on the relaunch, Vivek Singh, Joint Managing Director of Procam International, said, 'HDOR isn't really about 100 days of running. It is about using 100 days of movement to build a habit. You don't need to be fit to start. You start to become fit. Our vision is to make movement accessible to every household and, in doing so, contribute to the larger vision of a Fit India.'
The platform aims to leverage India's digital connectivity, which has expanded to over a billion internet users, to help individuals track and sustain physical activity. Alongside individual participation, the initiative accommodates corporate teams, families, senior citizens, and running clubs, while also offering options to sponsor participants who may lack access.
As part of this edition, The Akshaya Patra Foundation has joined as the exclusive Community Impact Partner. Operating as a direct implementation partner for the PM POSHAN program, the foundation will give participants the opportunity to contribute towards providing hot and nutritious meals to children on school days, supporting attendance and development.
Founded in 1988 by Anil and Vivek Singh, Procam International is a sports management company involved in live events, sports consultancy, and live television production. The company's portfolio includes distance running properties such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
"The relaunch of HDOR by Procam International highlights how established sports management firms are scaling digital fitness models to build long-term consumer engagement. By combining mass participation platforms with social impact partnerships like The Akshaya Patra Foundation, the initiative creates a sustainable ecosystem that addresses both public health goals and community welfare. This approach demonstrates how traditional sports event companies can diversify into technology-enabled, habit-forming wellness platforms." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
