An initiative supported by the United Nations Development Programme (UNDP) has brought formal recognition, financial inclusion, and welfare access to more than 42,000 informal waste workers in India. Project Utthaan integrates these workers into the circular economy as environmental stewards and climate action partners.

A large workforce of informal waste collectors across India, who traditionally begin their day before dawn to collect and sort waste by hand, is gradually gaining formal recognition and economic security through a United Nations-backed initiative.

Launched on World Environment Day, the 'Planet Starts With People' campaign and Project Utthaan — supported by the United Nations Development Programme (UNDP) and partner foundations — aim to position India's waste workers, or 'Safai Mitras', as key partners in the circular economy and environmental stewards.

Since 2020, the project has helped thousands of workers access banking services, insurance policies, and government welfare schemes. For many participants, such as Delhi-based waste worker Joginder Kewat, the association has transformed daily livelihood stability. Kewat noted that the initiative enabled him to manage household expenses and children's education, transitioning from daily earnings of ₹100 to ₹150 to a secure source of income.

According to project stakeholders, the primary barrier for waste workers in accessing government support was not a lack of eligibility, but a lack of awareness and confidence. Through direct household outreach, project teams have assisted workers in obtaining essential documentation, including e-Shram cards, Ayushman cards, and other welfare benefits such as free LPG cylinders.

Ashish Chaturvedi, head of Action for Climate and Environment at UNDP India, highlighted a multiplier effect observed during the rollout. When individual workers successfully accessed welfare schemes, neighbouring community members followed, widening trust and driving inclusion organically.

At partner upcycling centres, the project also facilitates commercial activities, such as transforming discarded milk pouches into woven consumer goods including handbags, wallets, and plant holders.

Angela Lusigi, UNDP Resident Representative in India, noted that the campaign underscores how local climate action begins with people, aiming to close the recognition gap for waste workers who have long driven recycling efforts without formal visibility.

"Initiatives like Project Utthaan demonstrate how formalising informal sectors can create meaningful economic security and social inclusion at the grassroots level. By bridging the information gap regarding welfare schemes and financial services, the project not only improves individual livelihoods but also strengthens the foundational pillars of India's circular economy." — Dr. Shishir Gupta, Founder & CEO, StartupLanes

Recent StartupLanes Articles

Browse through our 30 latest publications on venture capital, startups, and angel investing.

NCLAT Keeps Lenders' Appeals Pending in Subhash Chandra Personal Insolvency Case Sep 23, 2026
APSEZ Reports Record 50 MMT Monthly Cargo Volume in August 2026 Sep 23, 2026
Gold Futures Decline for Seventh Consecutive Session Amid US-Iran Tensions Sep 23, 2026
Worker Shortages Impact 61% of Indian Auto-Component Makers Amid EV Transition Sep 23, 2026
AutoNXT Launches Autonomous Electric Aero Tiller for Precision Farming Sep 23, 2026
Global Bond Markets Face Selloff as Government Borrowing Costs Hit Multi-Decade Peaks Sep 23, 2026
Welspun Corp and Perma-Pipe Sign MoU to Establish Pipe Manufacturing Hub in Jordan Sep 23, 2026
India’s Auto-Component Trade Balance Shifts to Deficit in FY26 Despite Localisation Push Sep 23, 2026
Finance Minister Nirmala Sitharaman and Russian Counterpart Discuss SCO Development Bank and Bilateral Ties Sep 23, 2026
Tilaknagar Industries Acquires 30% Stake in Black Tiger Distilleries for ₹22 Crore to Enter Tequila Market Sep 23, 2026
Data Centre Operator Yotta Targets $1.5 Billion IPO in Early 2027 Amid AI Demand Sep 23, 2026
Power and cooling equipment suppliers see surge in demand amid global data centre construction boom Sep 23, 2026
Union Minister Kumaraswamy Urges Auto Industry to Prioritize Design and Domestic Value Addition Sep 23, 2026
Nomura Research Institute estimates ₹49,580 crore annual savings from galvanised steel in infrastructure Sep 23, 2026
FSSAI Directs Five-Star Hotels to Strictly Follow Food Safety and Hygiene Norms Sep 23, 2026