Reliance Consumer Products Enters India's Ice Cream Market With Bombay Creamery Launch

Reliance Consumer Products Limited has entered India's ice cream market with the launch of Bombay Creamery. The new brand offers products made with real dairy cream, starting at a price of ₹10, and will initially roll out in Western India before a nationwide expansion.

NEW DELHI: Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Limited, has announced its entry into India's competitive ice cream market with the launch of a new brand named Bombay Creamery.

The company stated that the launch marks its dedicated foray into the ice cream category, supported by a long-term market commitment. Bombay Creamery will leverage RCPL's national distribution infrastructure, retail scale, and consumer insights to establish its presence in the sector.

Positioned as an accessible premium dairy brand, Bombay Creamery is built around the use of authentic dairy ingredients. According to RCPL, all products are manufactured using real dairy cream, aligning with the company's broader corporate objective of delivering global quality at an affordable price point.

The product portfolio will be available in multiple formats, including cones, cups, tubs, bars, and sticks. To capture mass-market consumer interest, pricing for the range will start at ₹10, combining the use of dairy ingredients with affordability.

T Krishnakumar, Director at Reliance Consumer Products Limited, commented on the strategic launch. "We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category—we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford," Krishnakumar said.

Initially, Bombay Creamery products will be distributed across Western India. The company has announced plans to scale up availability steadily, with a comprehensive pan-India rollout scheduled to follow the initial regional launch.

"Reliance Consumer Products Limited entering the ice cream segment with Bombay Creamery highlights the growing focus on mass-market affordability backed by robust distribution networks. By pricing entry-level products at ₹10 while emphasizing real dairy cream, the company is positioning itself strategically to capture value in the high-volume Indian dairy and FMCG sector. Leveraging existing retail scale will be the key operational driver for their planned pan-India expansion." — Dr. Shishir Gupta, Founder & CEO, StartupLanes