Entrepreneurship programmes are facing growing demand amid rising youth unemployment, with applications to the national Canadian organisation Futurpreneur seeing significant increases in the last quarter. However, most support initiatives begin at age 18 and expect applicants to arrive with a business idea already in hand. A recent study suggests this approach may overlook how early these trajectories actually begin.
Lead author Seok-Woo Kwon and colleagues followed two American cohorts born roughly four decades apart to examine the social and professional influences on entrepreneurship. One group was surveyed in the mid-1990s and followed into their late 30s, while the other was tracked from 1957 through age 65. Across both groups, having a teenage friend who later became self-employed was associated with a person’s own business ownership decades later.
The study found an important distinction based on the type of self-employment. Adolescent friends who later built formal, incorporated companies—registered businesses with a legal identity separate from their owners—predicted a person’s entry into both incorporated and unincorporated self-employment. By contrast, friends who worked informally as solo contractors or freelancers showed no relationship to future business creation.
Furthermore, the relationship extended beyond mere business creation. Individuals whose teenage friends built incorporated companies earned more from their own ventures in midlife compared to those whose teenage friends did not, even when accounting for whether they incorporated their own businesses.
The researchers noted two possible explanations for these findings. One is that adolescence establishes a social channel where entrepreneurial examples, achievements, and milestones continue to travel through mutual acquaintances, reunions, or social media. Another possibility is that teenagers do not choose friends at random, and adolescents who share an appetite for risk and autonomy may naturally gravitate toward one another.
Interestingly, friendships that persisted into adulthood and those that faded were similarly predictive in the data. The association was also strongest among teenagers with relatively few close friends, indicating that a single entrepreneurial peer may carry particular visibility during formative years.
These findings suggest that current support programmes and policy evaluations, which primarily measure loans issued and businesses launched, may be capturing only the final stages of a much longer process. Educators and policymakers are encouraged to pay closer attention to the social environments where entrepreneurial ambitions first take shape during adolescence.
"This study offers a valuable perspective on how long-term business trajectories are formed. For founders, investors, and policymakers, it highlights that entrepreneurial drive is often nurtured in early social environments long before formal business planning begins. Understanding these foundational peer influences can help us design better support systems and mentorship programmes for the next generation of business leaders." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
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