Consumer Appliance Maker Atomberg Technologies Files DRHP for IPO to Raise ₹450 Crore

Consumer appliance maker Atomberg Technologies has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to raise funds through an initial public offering (IPO). The proposed public issue includes a fresh issue of equity shares aggregating up to ₹450 crore, along with an offer for sale (OFS) of 76.54 million equity shares.

Founded in 2012 by Manoj Meena, who was joined by co-founder Sibabrata Das in 2013, Atomberg manufactures consumer appliances including fans, mixer grinders, water purifiers, and cold-pressed juicers. Through its subsidiary, Atomberg Innovations, the company also manufactures proprietary components such as motors and controllers for enterprise customers including Voltas, Godrej, and Blue Star.

According to the DRHP, Atomberg plans to deploy ₹90 crore of the net proceeds from the fresh issue toward the repayment or prepayment of certain borrowings. An additional ₹150 crore is earmarked for brand awareness and performance marketing, while ₹100 crore will be directed toward research and development (R&D). The remaining proceeds are allocated for general corporate purposes.

The company reports holding the highest market share in India’s premium fan segment—defined as fans with an average selling price above ₹3,500—among scaled consumer appliance companies. Data from Redseer cited in the filing indicates that Atomberg held a 46.08% share by cumulative sales value in this segment in FY26.

Financial disclosures in the prospectus show that Atomberg's revenue from operations rose by 34.8% to ₹1,293.77 crore in FY26, compared to ₹959.51 crore in FY25. However, adjusted EBITDA declined from ₹51.35 crore to ₹37.12 crore over the same period, while restated losses narrowed to ₹148.88 crore in FY26 from ₹199.08 crore in FY24.

The brand's distribution footprint spans both online and offline channels. Revenue from online channels grew to ₹456.45 crore in FY26 from ₹234.51 crore in FY24, while offline revenue increased from ₹562.47 crore to ₹820.11 crore during the same timeframe. As of March 31, 2026, the company operated through approximately 626 distributors and direct dealers, reaching 46,932 retail touchpoints across nearly 1,600 cities and towns, with a service network covering more than 18,000 pincodes.

Geographically, Tier 2 and smaller cities accounted for 49.57% of its offline consumer appliance revenue in FY26, outperforming metropolitan cities at 30.91% and Tier 1 cities at 19.52%.

R&D remains a core focus for the enterprise. As of March 2026, Atomberg employed 254 engineers, representing 25.32% of its permanent workforce. R&D expenditure for FY26 stood at ₹86.79 crore, or 6.71% of total revenue. The company currently operates two leased manufacturing facilities in Pune and is expanding its product portfolio into adjacent categories like water purification and motorised food preparation.

ICICI Securities, Avendus Capital, and IIFL Capital Services have been appointed as the book-running lead managers to the issue.

"Atomberg's decision to file for an IPO reflects the maturation of India's direct-to-consumer and hardware manufacturing ecosystem. By allocating significant capital towards R&D and brand awareness, the company is doubling down on product innovation and market penetration in tier-2 and tier-3 cities. Investors will closely monitor how the firm balances its revenue growth with margin improvements and reduced losses as it scales operations in competitive appliance categories." — Dr. Shishir Gupta, Founder & CEO, StartupLanes