Myntra and VERO MODA Partner to Launch Marilyn Monroe Centenary Capsule Collection

Fashion e-commerce platform Myntra and high-street brand VERO MODA have launched a limited-edition capsule collection commemorating the centenary of Marilyn Monroe. The range includes apparel and accessories featuring Monroe's imagery and is available across digital and physical retail channels.

Fashion e-commerce platform Myntra and high-street women's fashion brand VERO MODA have announced the launch of a limited-edition capsule collection commemorating 100 years of Marilyn Monroe.

The collection initially went live on the VERO MODA app on September 1. Following the digital debut, the range became available on Myntra starting Wednesday. Alongside the e-commerce rollout, the collection is accessible across 75 VERO MODA exclusive brand outlets, over 326 shop-in-shops nationwide, and on the brand's official website.

The product range features statement dresses, graphic t-shirts, sweatshirts, and a denim capsule. Designs incorporate Monroe's portrait imagery, signature, and kiss mark through pop-art graphics, polka dots, pearl embellishments, and rhinestone detailing. The offering also includes accessories such as caps featuring the late icon's autograph and kiss mark.

Commenting on the partnership, Ritesh Mishra, SVP and Head of Category and Revenue at Myntra, stated that the platform aims to bring global cultural moments to Indian consumers through fashion partnerships.

VERO MODA is a BESTSELLER label founded in 1987 and functions as one of Europe's prominent high-street women's fashion brands with a significant retail footprint in India. Myntra operates as one of India's leading fashion and lifestyle e-commerce platforms, primarily targeting millennial and Gen-Z shoppers.

The Monroe estate continues to maintain an active licensing and merchandising programme spanning both luxury and mass-market brands. This forms part of a consistent strategy aimed at sustaining the icon's commercial relevance across multiple generations.

"Collaborations centered around globally recognized pop culture icons represent a strategic effort by fashion retailers to capture consumer attention in a competitive market. By combining e-commerce reach with physical retail presence, brands like Myntra and VERO MODA can effectively engage younger demographics such as millennial and Gen-Z shoppers while diversifying their product offerings through targeted, limited-edition merchandise." — Dr. Shishir Gupta, Founder & CEO, StartupLanes