Global Luxury Brands Expand Footprint in India's Growing Branded Residences Market

India’s luxury real estate sector is experiencing a notable shift as global brands expand their presence through partnerships with local developers. Driven by rising wealth and increasingly sophisticated buyer aspirations, the branded residences market is gaining traction across the country.

For international brands, the Indian market offers more than just high-growth opportunities. Real estate serves as a long-term extension of brand identity, making the selection of local development partners a critical factor. Across the industry, developers such as M3M India, Dalcore, Smartworld Developers, Signature Global, and Whiteland Corporation are actively shaping this evolving segment.

Market projections indicate significant international growth, with the global branded residences segment expanding from 169 launches in 2011 to 611 today, and Knight Frank projecting numbers to reach 1,019 by 2030.

In India, M3M India maintains a branded residential portfolio spanning nearly 6.9 million square feet through collaborations with The Trump Organization, ELIE SAAB, and Jacob & Co. These projects carry a revenue potential exceeding ₹20,000 crore. The developer recently added to its portfolio with The Billionaire’s Block at Smart City Delhi Airport in Gurugram, anchored by Elie Saab branded residences and backed by an investment of ₹3,500 crore. Branded residences currently account for roughly 16 per cent of M3M’s Gross Development Value (GDV), despite representing about 8 per cent of its developable area.

Other developers are also scaling up their luxury portfolios. In Gurugram, Smartworld Developers partnered with Tribeca Developers and The Trump Organization to develop Trump Residences Gurgaon. Launched in April 2025, the project comprises 298 residences across two 51-storey towers and sold out on its launch day, recording total allotments of ₹3,250 crore. Additionally, Smartworld Developers entered the Noida market by partnering with fashion and lifestyle house ELIE SAAB for Smartworld Residences in Sector 98.

Sam Chopra, President and Country Head of eXp Realty India, noted that branded residences are finding stronger acceptance because buyers are increasingly looking beyond the address to evaluate what a property offers over the long term. He added that the continued entry of global brands alongside established local developers will make branded residences a more prominent part of India's luxury housing market.

Other notable developments include Dalcore, a premium developer focused on ultra-luxury, low-density homes in Gurugram, which launched The Falcon—North India’s first YOO-branded residences—developed with YOO Inspired by Starck and London-based UHA on Golf Course Road in Sector 53. Meanwhile, Whiteland Corporation partnered with Marriott International to launch Westin Residences Gurugram on the Dwarka Expressway. Spanning nearly 20 acres, the project comprises approximately 1,600 residences across 13 towers, with units starting at around ₹7 crore.

"The expansion of global luxury brands into India's real estate sector reflects a mature shift in buyer preferences toward long-term value and distinctive property management. As domestic developers partner with international lifestyle and hospitality houses, branded residences are moving from a niche concept to an established segment within urban luxury housing. This trend highlights the growing economic sophistication of buyers and presents new avenues for large-scale urban development partnerships in key markets like Gurugram and Noida." — Dr. Shishir Gupta, Founder & CEO, StartupLanes