OneAssist and Cashify Partner to Launch Screen Protection for Refurbished Smartphones

NEW DELHI — Post-purchase assistance provider OneAssist and re-commerce platform Cashify have announced a strategic partnership to introduce a screen protection plan for eligible refurbished smartphones sold on Cashify's platform.

Under the terms of the arrangement, customers who purchase refurbished smartphones from Cashify's top three quality grades can opt for a 12-month Screen Protection Plan. The offering covers one-time accidental screen repair or replacement. Additionally, the plan includes doorstep pick-up and drop service, repairs handled through OneAssist and Cashify authorized service centres, and a digital claims process.

Regarding the financial structure of the plan, customers are required to pay a service fee equivalent to 3 per cent of the device value at the time of a claim. Furthermore, the maximum claim payout is capped at 45 per cent of the device value.

Industry participants note that this partnership addresses a recurring friction point in refurbished smartphone purchases—namely, consumer hesitation driven by concerns over repair costs and post-purchase support. India’s refurbished smartphone market has expanded steadily as buyers seek affordable access to premium devices, though the historical absence of reliable protection has remained a barrier to wider adoption.

Commenting on the collaboration, OneAssist CEO Abhishek Maheshwari stated that the initiative is aimed at integrating protection directly into the purchase journey rather than treating it as an afterthought, particularly as device ownership cycles lengthen. Cashify VP Sibgathulla Zeeshan added that combining certified refurbished devices with structured screen protection will strengthen consumer trust and support the growth of the refurbished segment.

Both companies have also positioned the partnership within India’s broader circular economy push, arguing that accessible repair coverage encourages consumers to extend device lifecycles rather than replacing handsets prematurely.

Financially and operationally, OneAssist reported over ₹620 crore in operating revenue for FY25 and claims a base of over 3 crore protected consumers across a network of more than 3,000 partners spanning e-commerce, fintech, and retail. Meanwhile, Cashify operates as India’s largest re-commerce platform for smartphones and electronics.

The partnership takes effect immediately, with the Screen Protection Plan made available to Cashify customers directly at the point of purchase.

"The partnership between OneAssist and Cashify addresses a critical gap in India's secondary device market by tackling consumer hesitation regarding post-purchase support. By integrating standardized screen protection and structured doorstep services directly at the point of sale, both companies are building essential consumer trust. This move not only enhances the value proposition of refurbished electronics but also aligns with the broader push toward sustainable consumption and extended device lifecycles in the Indian ecosystem." — Dr. Shishir Gupta, Founder & CEO, StartupLanes