MUMBAI — Sports management company Procam International has announced a new avatar for 'HDOR - 100 Days of Running'. Following its integration into the Procam portfolio, the movement returns with an updated platform and a broader reach to encourage everyday physical activity.
Inspired by the Fit India vision, the initiative invites individuals of all ages and fitness backgrounds to engage in running, walking, cycling, or duathlon events from any location. The programme aims to leverage India's extensive digital connectivity, which has seen over a billion internet users access online tools for tracking and maintaining daily habits.
Registrations for the event will open on India's National Sports Day, August 29, 2026, via the official website hdor.com. The official 100-day journey is set to commence on October 10, 2026, and will conclude on January 17, 2027.
Vivek Singh, Joint Managing Director of Procam International, stated that the initiative focuses on building long-term habits rather than just completing 100 days of activity. He noted that the programme is structured to welcome participants regardless of their initial fitness levels, aligning with the core message of making movement accessible to every household.
For this edition, The Akshaya Patra Foundation has partnered as the exclusive Community Impact Partner. Through this collaboration, participants will have the option to contribute toward providing hot and nutritious meals to school children, supporting regular school attendance and nutrition.
HDOR is designed to remove participation barriers for individuals, families, corporate teams, and running clubs. Participants are also given the option to sponsor others who may not otherwise have access to take part in the event.
Established in 1988 by founders Anil and Vivek Singh, Procam International is a sports management company involved in live events, sports consultancy, and television production. Its portfolio includes prominent distance running events such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
"The relaunch of HDOR by Procam International demonstrates how established sports management firms can scale community-driven initiatives by leveraging India's digital infrastructure. By integrating accessibility with a social impact partnership like The Akshaya Patra Foundation, the initiative creates a sustainable model that extends beyond individual fitness. For businesses operating in the health and wellness sector, combining digital engagement with social purpose offers a compelling framework for long-term customer participation and brand loyalty." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
