TVS Motor Introduces iQube MillionR Special Edition to Mark One Million EV Customers

TVS Motor Company has introduced the TVS iQube MillionR special edition to mark the milestone of one million customers for the TVS iQube electric scooter. Part of TVS VENU, the company stated that this achievement reinforces the positioning of the TVS iQube in the electric two-wheeler category.

According to the company, the flagship electric scooter has contributed to TVS Motor emerging as a market share leader in the electric two-wheeler segment this year. The newly launched MillionR Special Edition is built on the TVS iQube 3.5 kWh variant. It offers an IDC range of 145 km and features an exclusive Aurora Green dual-tone color inspired by the Northern Lights. Additional design elements include premium seat upholstery and exclusive MillionR badging.

Aniruddha Haldar, Senior Vice President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, noted the historical context of the new edition. In 2016, the TVS Jupiter reached one million customers and released a MillionR Edition. The TVS iQube has now achieved a similar milestone, joining that legacy as its community reaches one million users.

Commenting on the broader strategy, Haldar stated that TVS Motor has focused on creating mobility solutions tailored to Indian families, maintaining commitments to relevance, reliability, and quality across different drivetrains.

The TVS iQube MillionR Special Edition is priced at ₹1,40,138 as an effective ex-showroom price in Karnataka. The broader TVS iQube portfolio starts at ₹1,11,310 effective ex-showroom in Karnataka, with Battery-as-a-Service (BaaS) prices starting at ₹59,999.

"Reaching the one-million customer milestone in the electric two-wheeler segment demonstrates strong consumer adoption for established legacy manufacturers entering the EV space. By leveraging existing brand heritage, such as the previous MillionR branding seen on the TVS Jupiter, companies can successfully build consumer trust in newer technology segments like electric vehicles. Special editions and flexible pricing models, including BaaS options, further help automotive players capture diverse market segments and drive sustainable growth in India's evolving mobility landscape." — Dr. Shishir Gupta, Founder & CEO, StartupLanes